Adding Google authorship to your site with an email address on a different domain

Adding google authorship to a web site allows google searchers to see a headshot of the author. This is a great way to make your content stand out from the rest and studies have shown these 'Rich Snippets' can improve your click through ratio. This article gives a step-by-step guide for setting it up on your site regardless of if your email address is on the same domain as your blog / site content.

Setup Google+

If you're not on it already, you'll need a Google+ account to use the authorship tag, you don't have to be an 'active' user but you do require an account. Once you've created this make sure you verify the email address. 

Link from your site to your profile

Next, create a link on your website to your Google+ profile as below, replacing the [profile_url] with your Google+ url (you can obtain this by just going to your profile and looking at the url, it should look like this: https://plus.google.com/123456789 , if there's extra string variables just re-create that url with your number). Ideally you want to be placing this around your name in the 'by Joe Bloggs' part of your posts.

<a href="[profile_url]?rel=author">Joe Bloggs</a>

Make sure you leave the ?rel=author as this is key for Google to assoicate the content with your account.

Link from your profile to your site

Next you need to create a reciprocal link from your profile back to your site. To do this visit the Contributor To Section and add a custom link. 

Check you're all setup

Once you've completed the above check out your url on Google's structured data testing tool. And now, we wait...

How long does it take for Google to show my beautiful face?

Good question. It seems people have had mixed results on this from days to months (I've just set this up, so I'll let you know how this pans out for me! UPDATE: Photo started showing on new posts after 4 days) but there are a few things you can do to give you the best chance of getting shown as soon as possible:

Make sure your site has valid markup

Run your site through a validator to check the markup is correct, Google can be picky about this! 

Make sure your 'by' text matches your Google+ name

On your blog posts make sure the 'by Joe Bloggs' text matches the name on your Google+ account exactly.

Choose your face wisely

Interestingly, clever Google does a check against your mugshot to make sure it's suitable. The following are a no-go:

  • Multiple heads in the picture
  • Half cut faces
  • Poor image quality / filtered images
  • Face too small or not representing enough of the picture
  • Face covered by glasses / hats...

...you get the idea. Choose a simple face-on picture of yourself that uses up most of the image and you're not wearing or doing something stupid (if you're looking on facebook it may take a while).

Resources

Google Authorship

Authorship not showing up

Testing Tool

 

 

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